The St. Regis Venice steers luxury to new tides with Team Brady E1 sponsorship

Venice, Italy – (May 2, 2024) – The St. Regis Venice is thrilled to announce its official sponsorship of Team Brady for the upcoming Venice race, a key event in the trailblazing E1 World Championship series. This momentous occasion signals the first-ever electric powerboat race to grace the storied waters of Venice, with action set to make a splash from Friday, May 10, 2024 through to Sunday, May 12, 2024.

Team Brady, captained by the seven-time Super Bowl Champion and NFL legend Tom Brady, will navigate the competition with the same determination and excellence that defined Brady’s celebrated career. Now, he brings his championship mindset to the Venetian lagoon, propelling Team Brady to vie for the title of Champions of the Water.

The E1 World Championship is the world’s inaugural electric boat racing series, championing sustainable solutions for our waterways and planet. Venice, known for its enchanting canals and maritime heritage, will serve as a picturesque backdrop to this groundbreaking event, emphasising the importance of eco-friendly transportation and sports.

As part of the month-long partnership, The St. Regis Venice will serve as the exclusive host venue for Team Brady events. The hotel will provide an exclusive location in the heart of the city for filming an iconic stunt, capturing the essence of speed and precision synonymous with inaugural E1 race winners, Team Brady. Pilots Emma Kimilainen and Sam Coleman and Co-Team Principals Ben King and Joe Sturdy will be at the forefront of the action throughout the weekend. Team Brady’s RaceBird will also proudly display prominent The St. Regis Venice branding.

General Manager Patrizia Hofer said, “As a patron of contemporary arts and the first hotel in Italy to be equipped with an electric boat charging station, The St. Regis Venice has always been about sailing beyond boundaries. Sponsoring Team Brady is a reflection of our dedication to innovation, sustainability and pioneering the next wave of extraordinary experiences. We look forward to welcoming Team Brady and racing aficionados to experience an event that shines a spotlight on Venice’s unique allure.”

Ben King, Co-Team Principal at Team Brady shares his enthusiasm about the collaboration with The St. Regis Venice, stating: "We are excited to join forces with The St. Regis Venice and as we prepare to take the challenge to our competitors at the second E1 race in history, we are pleased to have the support of such a prestigious brand. In both sports and hospitality, pushing boundaries is essential for innovation and staying ahead of the competition. Together, we look forward to creating unforgettable moments in the heart of Venice."

Boasting of 130 stylish rooms and 39 suites, The St. Regis Venice is located on the Grand Canal and offers views of the city’s most iconic landmarks. The glamorous atmosphere spills over to the restaurants and bars, where locals and travellers mingle over expertly mixed craft cocktails and exquisitely rendered food. At Gio's Restaurant and Terrace guests will find an unexpected haven in the midst of Venice’s contemporary landscape, while the atmospheric Arts Bar boasts a collection of drinks that celebrate the oeuvre of artists who were inspired by the city’s ethereal beauty to produce some of their best work.

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