Team Brady welcomes BOMBAY SAPPHIRE® as Official Team Partner
Team Brady is pleased to announce an exciting new partnership with BOMBAY SAPPHIRE, the world’s number one premium gin brand. The news comes hot on the back of BOMBAY SAPPHIRE announcing its global partnership with the UIM E1 World Championship, the world’s first and only all-electric race boat series.
The new partnership sees BOMBAY SAPPHIRE become an Official Partner of Team Brady, the current World Champions, with a whole host of exciting collaborations set to be unveiled between the two partners across the 2025 UIME1 World Championship season, leading up to the grand finale in Miami.
Team Brady is owned by seven-times Super Bowl Champion and global super star, Tom Brady and embodies Tom’s fierce competitiveness and desire to be at the forefront of change. Team Brady leads the way in E1 both on and off the water and continuing Tom’s winning legacy, the team made history by becoming the first ever E1 Champions of the Water in Season One
The sponsorship of the UIM E1 World Championship forms part of BOMBAY SAPPHIRE’s recently launched new global campaign, Step Into The Blue, which invites people to immerse themselves in a beautiful, blue world, and celebrates the brand’s role in bringing the beauty of the moment to life.
Crafted using a unique blend of 10 hand-selected botanicals from sustainably certified suppliers from around the world, BOMBAYSAPPHIRE is distilled using a signature vapour infusion process that gently extracts the botanicals' natural flavours, creating its distinctive vibrant and versatile taste. As the official Gin partner of the UIM E1 World Championship, it will be served to guests of the Ocean Club, E1’s exclusive VIP hospitality space, against the backdrop of some of the world’s most awe-inspiring natural blues.
Ben King and Joe Sturdy, Co-Team Principals of Team Brady said: “We’re thrilled to be welcoming BOMBAY SAPPHIRE as anew partner to the team, and to have the honour of being one of their first sports team sponsorships, which underscores both BOMBAY SAPPHIRE’s forward looking and changemaker attitude, as well as the value proposition of an association with Team Brady. We have a lot planned for the rest of the season and are thrilled to have BOMBAY SAPPHIRE’s support as we seek to retain our Championship for this year.”
Natasha Curtin, Global Brand VP at BOMBAY SAPPHIRE, comments: "At BOMBAY SAPPHIRE, we’ve always partnered with people and brands who share our passion for innovation and craftsmanship. That’s why we’re thrilled to join forces with Team Brady – reigning World Champions and true pioneers in E1 – with their relentless pursuit of excellence, that perfectly mirrors the artistry that goes into every drop of our gin. Together, we’re inviting fans into a vibrant, beautiful world of experiences that celebrate innovation, spirit, and the thrill of being surrounded by nature’s natural blues. We’re incredibly proud to become part of the Team Brady family and can’t wait to see what this electrifying 2025 season brings.”